
Business tutorial: sell products and manage orders
Published 4/11/2026
Updated 8/22/2026
Updated Aug 2026
Products & Orders
If you sell products, Products & Orders is a single tool that covers your catalogue, orders, shipping, subscriptions and payouts — you do not need separate tools for each of those anymore.
Add products
Business Studio → Products & OrdersStart with your best-selling items. Clear photos and a simple description usually convert better than long text.
Open Products & Orders
From your Business Studio tool switcher, select Products & Orders.
Add a product
Tap Add product.
Fill in the details
Add the name, price, description, and photos.
Tip: use one strong "main photo", then add close-ups or variations as extra images.
Publish
Publish the product so customers can buy it, either from your profile or a Storefront.
Running more than one shop? Use Storefronts
If you sell under more than one brand or want separate catalogues (for example a main shop plus a seasonal pop-up), the Storefronts tool lets you create additional public shop pages from the same Products & Orders inventory, each with its own branding and catalogue.
Orders
Same tool, Orders tabOnce products are live, new orders appear inside Products & Orders. Keep statuses up to date so customers always know what is happening.
Track new orders as they come in, including subscriptions if you sell them.
Update the status as you process and ship — this cuts down on "any updates?" messages.
Message customers when needed for delivery details, custom requests, or delays, straight from your Inbox.
Check payouts under Payment Connection — Stripe handles the transfer to your bank once an order is paid.
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